It’s 1903, Kitty Hawk, North Carolina. Orville and Wilbur Wright are on the brink of something revolutionary—they’ve built a machine that will defy gravity. Yet this wasn’t a stroke of luck. Their groundbreaking flight was the result of a relentless pursuit of learning, testing, and refining ideas until they achieved something that had never been done before.
Fast forward to 2025, and just across the state from that historic North Carolina locale, I’m attending LAUNCH hosted by the Carolinas Credit Union League – an event with forward-thinking credit union leaders. There’s no better moment to revisit the lessons the Wright brothers can teach us about success. While their focus was aviation, their principles perfectly align with the mission credit unions face today—becoming leaders in member business lending.
Here are three foundational strategies inspired by the Wright brothers to help credit unions take their business lending programs to new heights.
1. Continuous Innovation Drives Success
Wilbur and Orville didn’t invent the airplane overnight. Years of experimenting with gliders, developing lift theories, and designing wind tunnels established the basis for powered flight. Each setback and success informed the next step forward.
Credit unions looking to lead in member business lending need to replicate this iterative approach. Markets evolve, and the financial institutions that thrive are those that continuously innovate and refine their lending processes.
Here’s what success in credit union business lending means in practice:
- Advanced Risk Models: Utilize real-time data, enhanced credit scoring, and industry-tailored insights to keep your risk assessments ahead of the curve.
- Optimized Lending Technology: It’s not enough to have a platform—it must be optimized. Tools like AI-driven decision-making and automated workflows reduce friction, increase approval speeds, and ensure accuracy.
- Tailored Lending Products: Go beyond traditional term loans. Flexible credit lines, revenue-based financing, and industry-specific working capital solutions are where the real opportunities lie.
The Wright brothers didn’t rest after their first successful flight. They iterated and improved until they created a scalable model. Your member business lending strategy should follow the same philosophy.
2. Deep Market Understanding Is Key
Before achieving powered flight, the Wright brothers spent years studying wind patterns, aerodynamics, and environmental conditions. Their intimate knowledge of these forces gave them a decisive edge over competitors.
For credit unions, success in member business lending begins with understanding the environment in which your small business members operate. Offering loans is not enough. You need to anticipate your members’ unique challenges and create solutions that meet their needs.
Here’s where credit unions should focus:
- Cash Flow Volatility: Many small businesses have irregular income streams. Loans structured with repayment flexibility, seasonal adjustments, or revenue-based models are often game-changers.
- Industry Risks: A coffee shop owner faces vastly different challenges than a logistics company. Avoid a one-size-fits-all underwriting process—tailor it to each business sector.
- Regulatory and Market Trends: Just as wind can make or break a flight, shifts in interest rates or local economic trends can impact lending performance. Stay ahead by proactively adapting your strategy.
Small business members are constantly navigating changes in their industries. The more deeply your credit union understands their needs, the more likely they are to turn to you as their financial partner.
3. Build a Solid Infrastructure for Growth
The Wright brothers didn’t just invent an airplane—they designed an entire operational framework. From lightweight engines to advanced wing structures, every aspect of their invention worked in harmony to achieve consistent and reliable flight.
Credit unions need this type of strong infrastructure to excel in business lending for small businesses. Without it, scaling becomes nearly impossible.
Here’s what a solid infrastructure looks like:
- Cutting-Edge Lending Technology: Manual processes slow everything down. Implementing a digital lending platform with automation, data-driven underwriting, and instant decisioning speeds up workflows and improves borrower satisfaction.
- Skilled Lending Teams: While AI tools are indispensable, human expertise is equally critical. Assemble teams that understand financial analysis, small business challenges, and, most importantly, how to build trust-filled relationships with your members.
- Seamless Borrower Experience: The era of clunky loan applications is over. Accenture reports that 61% of businesses choose lenders based on the quality of their digital experience. A fast, intuitive, and user-friendly platform isn’t just an advantage—it’s a necessity.
The Wright brothers’ infrastructure allowed them to replicate success time and again. For credit unions, scalable systems will be the backbone of high-performing credit union business lending programs.
Charting Your Path Forward
The Wright brothers didn’t just attempt flight—they mastered it. Credit unions have the same opportunity with member business lending, an expanding market as small businesses increasingly look for trusted partners to help them grow. By adopting a mindset focused on innovation, gaining a deep understanding of your members, and building the right infrastructure, your credit union can become the financial lifeline small businesses rely on. The demand is real. The potential is enormous. The question is, are you ready to elevate your lending program to the next level? Learn how Baker Hill can help you make an impact in your community with member business lending.
