Banks Should Use Relationship Management to Counter Economic Uncertainty

3/6/2024 5:31:55 PM

Bryan Peckinpaugh

Commercial banking relationships can get pretty complex. However, by enhancing pipelines with data and smart workflows, banks and their customers can be better shielded from interest-rate fluctuations.

Of the three potential economic paths this year - growth, stagnation, or decline - banks should capitalize on any opportunity to refine their commercial client operations and sales strategies. At the core of these efforts are relationship managers (RMs).

Through optimizing business workflows and empowering RMs to provide top-notch service, banks can help establish robust pipelines regardless of economic challenges.

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